Engagement Statement

Company statement on our approach to engagement with the financial community and press

As part of Sports Direct’s commitment to being open but at the same time remaining very prudent, the Company has developed a set approach to engagement with investors, analysts and the press.

During the year, consistent with our obligations, the Company will report its half year and annual financial results, release its Annual Report and Accounts, and hold its Annual General Meeting. The Company will undertake collective face-to-face briefings for analysts and investors on announcement of the half year and annual results. In addition to the briefings at these times, the Company will host a collective meeting for the Company’s major shareholders to provide shareholders with an extended opportunity to engage with management. Mindful of our obligations as a public company, particularly with respect to selective disclosure, the executives of the Company will not ordinarily be engaging in one-on-one meetings with investors and analysts at these times or throughout the year.

If investors or analysts would like to engage on investor relations issues throughout the year, they are invited to do so in writing via the Company’s Investor Relations email address: investor.relations@sportsdirect.com.

If shareholders would like to initiate engagement with Non-executive Directors of the Company, including the Chairman, they are invited to do so in writing by contacting the Company Secretary in the first instance, via the Company’s Investor Relations email address: investor.relations@sportsdirect.com.

Members of the Board will be available to engage with all of the Company’s shareholders at the Company’s Annual General Meeting each year.

If members of the press would like to engage with the Company, they are invited to do so in writing via the Company’s Investor Relations email address: investor.relations@sportsdirect.com. The Company will respond to your queries as appropriate in a timely manner.

Other than as may be required in exceptional circumstances, during the Company’s closed periods it is the Company’s policy to not engage with investors, analysts or the press regarding any non-factual information.